Podcasts Are All About Outcomes, Content and Positioning

A good podcast grows your opportunities whilst growing your audience. Here’s what a Briight-produced podcast delivers:

– More inbound leads
– Stronger relationships with prospects
– A steady stream of video content for your socials
– Brand authority that grows over time

A good podcast will instantly sharpen your positioning, expand your reach, and put you in front of the right people. Along with enough video content to fuel your marketing for weeks and weeks (see our client talk about it here).

One session = multiple episodes.
One session = a library of short social clips.
One session = weeks of visibility, authority, connection.

Podcast

Beyond The Numbers

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Courageously Candid Coaching Podcast

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Growthack SEO

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The 3 Podcast Packages Built For Success

There are 3 ways to pod with Briight – from everything you need to start pod-ing to packages that will help you elevate your marketing.

No matter which one you choose, our team will provide everything you need to create a premium podcast content machine that is perfect for your business.

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Having Briight's creative prowess on our podcast has seen it perform beyond our wildest dreams. To be honest, they undersold just how good podcasting has been for business.

Bev Wakefield,Beyond the Numbers Podcast

One Episode = One Whole Month of Marketing Content

Go beyond creating a single podcast episode, build a dynamic content engine that will transform your reach, awareness and enquiries. That’s precisely what you’ll achieve from every session – and one of the reasons we love podcasts so much.

Our secret? E.L.F.

Easy, Lucrative, and Fun. Here’s how it works:

Easy:

Your podcast will look and sound industry-leading, and our packages will get you ready to lead an industry. With everything you need to launch, promote and use your podcast to push you and your business to new heights, we make it easy to succeed.

Lucrative:

You’ll get enquiries. And you’ll get higher sales conversions – it’s easier when dealing with a ‘fan’. But more than anything, your podcast is lucrative for the vast amounts of insanely high-quality, multi-platform marketing content you’re going to get.

Fun:

With the strategy nailed, the production and the distribution side of things well and truly handled, you’re free to have fun. And fun you shall have. Talking about what you love to people who want to learn more is the pinnacle of fun in the business world.

Where Our Love for Podcasts Began

The reason we know podcasting is your ultimate value-packed marketing tool?

We’ve lived it.

In 2021, we launched our own podcast with a simple goal: share ideas, connect with our audience, and grow our brand. What started as a passion project quickly took on a life of its own. Within weeks, we were climbing the charts – eventually hitting #2 in Apple’s Marketing category.

But it wasn’t just about the numbers. Podcasting transformed how we showed up online. Suddenly, we had an endless stream of content, turning a single episode into weeks of valuable material that sparked conversations, built trust, and strengthened our brand. It boosted our credibility, grew our presence, and helped us connect with our audience like never before.

We saw the potential firsthand, and it was a game-changer. That’s why we’re so passionate about helping businesses like yours unlock the same power.

Bad Podcasts Are Worse Than No Podcast

Podcasting is one of – if not the – best way to grow and connect with your audience and enhance your brand position.

In terms of authority, it’s the modern-day equivalent of publishing white papers.

But it has to be good. Good content, good entertainment and exceptional quality. That’s how you use it to position your brand and gain a competitive edge.

Miss the mark, and you miss a huge opportunity. In fact, it’s even worse than that: you risk damaging your brand and reputation.

So let's make sure it's good

Frequently Asked Questions

Briight Studios has parking and is a 5-minute drive from the Derby train station (or 15 minutes for J25 of the M1), making it easily accessible wherever you're based. And with our sessions built to get as much content as possible, travelling to the studio won't be a weekly chore - and is something our clients look forward to!

We also offer bespoke podcast packages, which can include us bringing the studio to you and allow you to film your content in the heart of your business.

Of course not! That's why our sessions are tailored to film a month (or two) of content at once, ensuring we're making the most of your team's time.

Setting up the sessions this way allows you to batch-shoot with your experts and fit in days around your calendar.

Each session consists of a morning or afternoon filming slot - around 3 hours of recording time. The number of episodes from this will depend on your format (which we can help you figure out) and the aim of the content.

For example, the session could be broken into:

- 8 x 15-minute eps
- 4 x 30-minute eps
- 2 x 60-minute eps

Yes - and it's our favourite way to enhance content. We can either enhance graphics created by your in-team designers, or you can add on our branding package to make sure your content looks great in every touchpoint.

Our branding package includes:

- Podcast Logo Design and Creation
- Season / Episode Artwork
- Audio Branding (intro, outro & stings)
- Logo Animation

Yes! We offer feedback sessions before and after your recordings (depending on your tier) and can also provide ad-hoc training for your hosts.

Our expert team is also there during filming to make you feel at ease and give actionable tips during the session, which will help you improve with every visit.

We offer live podcasts and webinars, allowing you to make your sessions more engaging for your viewers and gain on-demand material to enhance your marketing. Depending on your needs, these can be filmed on location, on your own set in the studio or at your offices.

If you're looking for a live session, drop us a message or speak to your account manager for more information.

What’ll it be: a brand new podcast, a new season, an upgrade or a one-off session to get the ball rolling?
Tell us what you’re thinking.

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