Podcast:

Beyond The Numbers

High-quality Production. High-calibre guests.

That’s the winning formula behind Beyond the Numbers, the podcast hosted by Bev Wakefield that has got people talking.

More than just finance chat, this podcast blends jaw-dropping guest interviews with practical, straight-talking, fundamental lessons for business owners. Delivered with broadcast-level polish.

Across three seasons, we’ve worked with Bev to elevate her personal brand through distinctive production choices. Recording in her own spaces, we capture a full 12-episode season in just 2 days – not to mention deliver enough short clips to promote the podcast and flood her marketing content across all social media channels for months at a time!

Quality opens doors, and Bev has quickly landed heavyweight guests including Dean Jackson (Huub) and James Ashford (GoProposal).

The result? A podcast that truly lives up to its name — going beyond the numbers to inspire, educate, and grow Bev’s audience season after season.

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Filming 12 episodes in just 2 days

One of the biggest barriers to starting a podcast is time.  That’s where our approach changes everything.

With Bev, we designed a two-day shoot that captured a full 12-episode season in one hit. Every conversation, whiteboard moment, and behind-the-scenes snippet was planned to deliver not just a podcast series, but months of marketing content.

The video below shows you what Bev thinks about knowing that she now has months work of quality video content at the end of the shoot.

From each recording block, Bev walks away with:

– Long-form podcast episodes ready for release

– Dozens of short clips for LinkedIn, TikTok, and YouTube

– Stills, quotes, and graphics for social and web

– Guest promo content that extends reach through their audiences

It’s an efficient, high-impact way of working that turns one recording into a whole marketing ecosystem. That is the real power of B2B podcasting. The perfect example of how Beyond the Numbers continues to live up to its name.

Bring podcasting into your marketing

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Having Briight's creative prowess on our podcast has seen it perform beyond our wildest dreams. To be honest, they undersold just how good podcasting has been for business.

Bev Wakefield, Beyond the Numbers Podcast

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