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Case Studies:
One HECK of a Flavour
The Setup
HECK make damn good sausages so it was no surprise they needed video content as tasty as their food.
The premise was simple, shoot a music video of their new single ‘One HECK of a Flavour’ at their stunning North Yorkshire base and out of that, deliver over thirty pieces of content for a multi-platform campaign combining TrueView, Spotify and social ads and a wealth of content for Instagram and YouTube.
"
Briight smashed our expectations and delivered tons of content to create killer campaigns
Ruby Parkyn, HECK
How The Sausage Is Made
As the quote goes, “A goal without a plan is just a wish”.
For any successful project, you need to spend as much time in the pre-production phase as you do in the production and post-production phases. We spent nearly a full month planning the shoot; creating camera and shot tests, organising locations, and developing storyboards, shot lists and meticulously planning when we’d be able to sneak in free food samples.
The shoot was three days across a dozen internal and external locations around HECK’s HQ. Filming was split between clean static shots of full dance run-throughs and roving, kinetic gimbal footage capturing close-ups of the HECK team. We also geared up for some shots that we’d bring to life during post-production blending VFX and on-location footage.
Post-Production was split between nailing the initial cut and then re-purposing it into a multitude of aspect ratios and cutdown lengths for different platforms and use cases. We filmed the video in a 16:9 aspect ratio but also needed the content in 9:16, 4:5 and 1:1 aspect ratios. We could have done this by just repositioning the content and by being happy to lose lots of shot information on the narrower aspect ratios. But that isn’t the Briight way. Instead, we made sure every cutdown worked just as well as it would have if we’d shot in that exact aspect ratio. We did this by blending in HECK branding, motion graphics and by injecting extra movement when needed.
Brand Awareness
Video Content
Social Cutdowns
Spotify Ads
When HECK approached us to create their cross-platform content using their catchy new single, One HECK of a Flavour, we jumped at the opportunity - and not just because we knew there'd be sausages on tap.
We love working with companies and brands with real ambition to push creativity and shout about their culture and personality. So a music video shot over three days in and around a sausage factory with part of the HECK team busting moves choreographed by two of the hottest choreographers in the UK was a dream come true.
The project was a great exercise in raising brand awareness and putting hardcore sales on the backseat. Instead, the focus on personality and culture made waves on the socials and helped cement HECK as a brand that really understands its audience. Ambition, an openness to try ideas and a readiness to push creativity made the project a proper success.
HECK also wanted to explore Spotify advertising so we transported our portable voiceover setup to their base in Bedale, Yorkshire to capture some tasty soundbites. These were also later blended with TrueView advertising clips we created for the project to add in as an extra call to action.
And most importantly, yes, we ate a lot of food during the shoots and every day we went home with bags of goodies. So if you're looking for a little addition to your weekend fry-up, get some HECKing sausages in there.
We love working with companies and brands with real ambition to push creativity and shout about their culture and personality. So a music video shot over three days in and around a sausage factory with part of the HECK team busting moves choreographed by two of the hottest choreographers in the UK was a dream come true.
The project was a great exercise in raising brand awareness and putting hardcore sales on the backseat. Instead, the focus on personality and culture made waves on the socials and helped cement HECK as a brand that really understands its audience. Ambition, an openness to try ideas and a readiness to push creativity made the project a proper success.
HECK also wanted to explore Spotify advertising so we transported our portable voiceover setup to their base in Bedale, Yorkshire to capture some tasty soundbites. These were also later blended with TrueView advertising clips we created for the project to add in as an extra call to action.
And most importantly, yes, we ate a lot of food during the shoots and every day we went home with bags of goodies. So if you're looking for a little addition to your weekend fry-up, get some HECKing sausages in there.
For Fog's Sake
One key shot was nearly ruined by the foggy December weather. It’s the reveal shot of the motorbike against the greenscreen. We start wide and get a behind-the-scenes glimpse of the set and the push in on the three HECK dancers before we transition to the next scene. It’s a big scene in the video and needed to look its best.
But there was lots of fog…
And that’s where our good friend After Effects steps in. We camera-tracked the scene, added some stabilisation and comped in a sky replacement. The final shot looks loads better and helps sell the transition much better.