Case Studies:

Meninadanca

Serious(ly) Great Marketing

Embarking on a project that allows us to channel our creative superpowers for a worthy cause is exhilarating and deeply fulfilling.

Meninadança has provided us with precisely that opportunity, igniting a journey that has left an indelible mark on both our team and the world we aim to impact.

Every step of this journey presented us with a unique challenge: how to artfully depict sensitive issues without resorting to sensationalism, yet unflinchingly presenting the raw reality and why change is needed. The delicate balance we struck became the foundation upon which our marketing content and support thrived, propelling a wave of remarkable fundraising efforts and donations.

Animation
Design
Website
Strategy

Our adventure commenced with an awe-inspiring, dual-language, animation video, setting the stage for a captivating narrative that would capture hearts and minds. From there, we seamlessly transitioned into crafting visuals that would breathe life into their in-person events, enabling attendees to experience the essence of Meninadança and be moved by their mission. Then we needed to overhaul the website and make it show their story and allow from easy donations.

Through our meticulously designed and optimised website, we have woven together Meninadança's extraordinary story. This digital platform serves as a catalyst, inviting viewers to join hands and contribute to a brighter future for these vulnerable young girls.

The new site needed to serve their target audience not just in the UK, but in Brazil too. We recognised the significance of tailoring the website to be region-specific and navigated the complexities of designing for dual languages and cultures - a challenge we embraced wholeheartedly.

One of the key hurdles we faced was not the act of ensuring a seamless language transition for both Portuguese and English-speaking visitors, but the need to understand the cultural nuances of Brazil; understanding the unique perspectives, values, and, most importantly, the way they use the internet and navigate websites. Fortunately, with great collaboration between ourselves, Matt (the founder), and the team in Brazil we were able to get that right.

The impact of our collaboration with Meninadança has far surpassed our expectations as well as theirs. With each donation received and every life transformed, we are reminded of the immense power of marketing content and support when harnessed for the greater good.

Powerful Animation

Animation is a potent storytelling and marketing tool that excels in captivating audiences and connecting with them on an emotional level.

It offers the ability to create new worlds, imaginative characters, and stunning visual effects that live-action can’t match. Animated videos can also simplify complex ideas and communicate hard to digest messages in concise, engaging ways.

Which is why, with Meninadança , it was important to use animation to break down the complex, serious background of the charity and the amazing work they do. By using animation, we were able to condense what they do and why they do it in a concise, respectful way.

Animation also allows us to seamlessly go from somber to samba. We juxtapose the serious reasons why Meninadança do what they do with the uplifting and inspirational explanation of what they do by mixing abstract, ominous imagery with colourful, patterned animation. The serious first half of the video is filled with a melancholic soundtrack and menacing and forboding sound effects. This is contrasted heavily with the upbeat samba music that comes in as we pivot to the uplifting section of the video.

Design in The Real World

Through our expertly crafted collateral and promotional materials, we brought the essence of Meninadança’s mission to life, leaving a lasting impact on in-person events and fundraisers.

One of our most significant achievements was the complete overhaul of Meninadança’s magazine. We transformed it into a visual masterpiece that captures the immense impact this charity has on the lives of young girls and the profound changes they bring about. Every page is a feast for the eyes, immersing readers in the inspiring journey led by the visionary founder, Matt Roper, and his talented photojournalist.

By leveraging the compelling combination of stunning visuals and captivating storytelling, we harnessed the inherent power of this magazine to raise awareness and generate support. The pages vividly showcase the tireless efforts and achievements of Meninadança in Brazil, instilling a deep sense of empathy and inspiring action among readers.